- info@eazyweb.net
Despite a massive shift in online consumer behaviour in the last 5 years, the general consensus still exists that aggressive SEO techniques are the way forward.
This is because generally, website owners still believe that search engine performance is a measure of success with the objective being to increase the number of visitors to your website.
Before the rise of Social Media, it was important to reach the customer first in order to gain competitive advantage. It was a fierce “race to the top” in Google. The savvy entrepreneur deployed various measures to perform well on search engines and this was good business practice.
With the prominence of sites such as Facebook, customer review platforms and online community forums, customer opinion is now of paramount importance. How times have changed! Business owners are now operating in a more intelligent and fairer system where the sophisticated consumer is smarter, demands more choice and has greater control over the quality and accessibility of the product. This is reflected in each successive Google update.
Naturally, search engines and referral sites need to meet the needs of the intelligent consumer… otherwise they will go elsewhere!
To put it simply, Google’s aim is to connect its searchers with the most relevant and good quality content - the newly coined term for such website optimisation methods being, Content Marketing.
Entrepreneurs and Business Managers take heed and recognise that these changes and your readiness to adapt and overcome, will determine whether your business will sink or swim in the rapidly changing climate of the World Wide Web.
Read more: Top SEO Tips for 2013
More Information
To find out how we can help with your digital marketing strategy, and make your site content work harder for you... contact Eazyweb today on 02920 344006 or fill out the Contact Form here.